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Buyers decide on emotion and back-fill the logic later. Learn the seven forces behind that choice so your offer feels like the obvious yes.
Stop pitching and start asking. The four-question sequence that gets buyers to talk themselves into the deal before you ever name a price.
The FBI's hostage-negotiation playbook, applied to the conversations you can't afford to lose: renewals, raises, tough vendors, difficult teammates.
The skill that predicts career success better than IQ, and unlike IQ, you can build it at any age.
Make your company sound like one person with a point of view, not a committee, and run a weekly founder content loop that builds trust before it chases reach.
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